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Creating New Retail Experience
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LINE FRIENDS SQUARE
Creating New
Retail
Experience
Creating
New
Retail
Experience
a visionary multi-IP platform
that redefines the character store
experience.
It brings global IPs
into customers' lives,
delivering more than products—
it creates meaningful connections.
With LINE FRIENDS' original IPs and
exclusive K-POP collaborations,
we bring unforgettable experiences
to fans worldwide.
At LINE FRIENDS SQUARE,
creativity
enhances everyday life
with moments of joy, making your
experiences more meaningful.
LINE FRIENDS SQUARE STORE
KOREA
GLOBAL
ONLINE
LINE FRIENDS SQUARE POP-UP
2025
- VIEW ALL
- 2025
- 2024
IP
pagination
LINE FRIENDS
Born as sticker characters
for the mobile messenger app LINE,
used by over 200 million people,
LINE FRIENDS has grown into
a global character brand.
Through collaborations with global partners,
it connects with MZ fans worldwide
across products, animation, games, and more.
pagination
BT21
BT21 is a globally loved IP created
by LINE FRIENDS in collaboration with BTS,
embodying creativity, individuality,
and a universal message of love.
The story behind BT21 begins with
Prince TATA, dreaming of spreading love
across the universe,
gathers
KOYA, RJ, SHOOKY, MANG, CHIMMY,
and COOKY to form BT21,
aiming to become
the greatest stars in the universe.
pagination
minini
WE SMOL BUT ANYTHING WE DO IS BIG
minini, the epitome of “charming triviality,”
captivates global Gen Z
with
its bold personality and irresistible cuteness.
With its sharp wit and playful charm,
minini has become a beloved icon
in the human world.
pagination
K-POP
Discover exclusive collaborations
with trendy K-POP artists
like NewJeans, TRUZ, and Zeroni.
Each item is uniquely crafted, with popular
artists directly involved
in the creative process,
from design to storytelling.
pagination
COLLABORATION
Explore special editions of popular IPs
like JOGUMAN, DINOTAENG, MONAMHEE,
and more.
Featuring collaborations with
some of Korea's most beloved IPs,
LINE FRIENDS SQUARE connects fans
worldwide with exclusive access to
Korea's hottest trends.
CONTENTS
-
LINE FRIENDS
-
BT21
-
minini
-
COLLER
-
JOGUMAN
-
DINOTAENG
-
NewJeans
-
MONAMHEE
-
BEBE THE ORI
-
ZEROBASEONE
-
GENSHIN IMPACT
-
TRUZ
-
GoodLuckTroll
-
MERGE
-
pickles the frog
-
TAMIM STUDIO
-
WWOOWOOO
-
ab fab
-
IVE
-
QUENZY
-
LINE FRIENDS
-
BT21
-
minini
-
COLLER
-
JOGUMAN
-
DINOTAENG
-
NewJeans
-
MONAMHEE
-
BEBE THE ORI
-
ZEROBASEONE
-
GENSHIN IMPACT
-
TRUZ
-
GoodLuckTroll
-
MERGE
-
pickles the frog
-
TAMIM STUDIO
-
WWOOWOOO
-
ab fab
-
IVE
-
QUENZY
CONTACT
- Partnership proposal square_cs@linefriends.com
-
LOCATION
Line Friends Square,
3F, 43 Myeongdong-gil, Jung-gu, Seoul - SNS
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